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Take your social media strategy to the bow-chicka-wow-wow level
You threw a great event – attendance was high, the speakers all showed, and most importantly, no one died. Everything was in right: the photobooth for the Instagram posts, bespoke hashtags, the cutest Dorito-infused appetizer of the moment. So why did the next event flop? How do you move beyond just the number of “likes” and find out how your attendees really feel?
Revered philosopher and poet Mariah Carey once mused that life is all about “moments, darling,” and that’s never been more true. In the age of smartphones and constant connectivity, if it’s not posted to Instagram, Twitter, or Facebook, did your moment even happen? And how do you turn that moment into a lasting relationship – one with real value? Obsessing about your strategy is not just for entitled teens battling for selfie likes anymore. But is your strategy any good? Social media experts agree that the most important part of any measurement strategy is a clear objective. What are your goals – what are you trying to achieve?
Once you’re done talking to yourself, use these 7 tips to take your social media strategy to the bow-chicka-wow-wow level:
1. Read the Room
Evaluate the different conversations that are taking place around your event’s social media posts throughout your event’s life cycle; learn what people are anticipating, how they’re reacting in real time, and what the takeaways are.
2. Get Touchy-Feely Did you leave your attendees wanting more, or are they just not that into you? Spredfast, Brandwatch, Sysomos, and other similar automated programs can determine their underlying emotions and opinions by analyzing the content of social media posts.
3. Stuff Matters
Did the branded selfie-stick swag incite a hashtag riot? Or maybe your champagne fountain got more love than the emcee? Consider what’s being posted at your event – someone sharing smart content is more valuable than an attendee who’s just checking in. Analyze and use this information to help adjust your future event planning.
4. People Matter
Who is talking about your event is just as important as what they’re talking about. Social media listening tools can analyze post about your event and tell you if the posters are influential, valuable, in your target demographic, or if they’re in a new demo you hadn’t even considered before. Use this data to identify people to develop relationships with in the future to be advocates for your brand and events, and stop relying on that high-school sign twirler you hire every weekend.
5. Take a Good Look
Which posts are generating more shares than other? Which content gets more activity: photos, calls to action, or questions? Use this data to build even more engagement at your next event.
6. (Geo)Tag! You’re it!
Use geolocation filters to understand if there are are trends from certain areas within an event. Posts from your attendees will tell you if a line is too long (add more champagne fountains!) or if a particular meeting room isn’t up to par.
7. Stick Around
Aim to create an online community around your event that stays engaged year-round. Use a combination of the tips 1-6 to create content and engagement that gives your attendees what they want, addresses their concerns, and creates excitement for your next event!
We've got 10 New Los Angeles Venues for Summer Meetings and Events from our friends at BIZ BASHNew conference spaces, eateries, drinking spots, and more for events and entertaining this season.
Here's a look at the best new Los Angeles restaurants, corporate event venues, hotels, lounges, and private and party rooms to open for events this summer. These new and renovated Los Angeles venues can accommodate groups large or small for private and corporate events, conferences, meetings, weddings, business dinners, teambuilding activities, cocktail parties, and more.
By Alesandra Dubin Posted June 1, 2015, 7:30 AM EDT
One week down, one week to go! We have to agree with BIZBASH. From AC/DC to Angus & Julia Stone…how can you not find inspiration? From the whimsical and bohemian to the chic and structured, these ideas provide inspiration for press walls, tabletops, seating, branding, and more.
INDIO, CALIF. The Coachella Valley Music and Arts Festival, which wrapped its first weekend in Indio, California, on Sunday, is a swirl of colors, patterns, flowers, and whimsy—from festivalgoers' fashion to the polo fields' oversize art pieces.
Brands that hosted unofficial parties during the first weekend reflected that vibrancy through lively, colorful event decor. Many brands also included Instagram-worthy decor pieces to help target tastemaker guests and to spread their message beyond the desert. These ideas provide inspiration for step-and-repeat walls, tabletops, bars, seating, flowers, and more.
By Alesandra Dubin Posted April 15, 2015, 7:30 AM EDT
If you are hosting a large event like a wedding, corporate outing or a reunion, you have an important choice to make when it comes to food service. There are plenty of options including catering services, restaurants and food trucks. Each has distinct advantages and disadvantages. The size and nature of your get-together will go a long way in determining which food service option is the best for your unique group. Yet each food service choice has specific characteristics that you should think about when making your decision.
Instead of classic themes, some planners are throwing no-rules parties with innovative ideas, quirky settings, and unique entertainment.
“This year is all about breaking outside of the norm and pushing the limits, yet still having a sophisticated feel,” says James Lewis Wark, director of catering and special events at Thompson Miami Beach, which opens October 31. For those not into classic Christmas redux, a carnival, fairy tale, or storybook theme can be just as festive—and include built-in decor, entertainment, and food options.
“Rather than the traditional parties of the past, planners are seeking something more innovative and exciting for their money,” says Jaleesa Kirk, event sales manager at the Hard Rock Hotel Chicago. “This gives the venue a lot more responsibility, but a lot more creative freedom to play with than years past. Now not only do you have the annual work party, you have an annual work party that people can’t wait to show up to.”
By Michele Laufik, Posted September 23, 2014, 7:45 AM EDT
We listen carefully to identify your goals and craft an event that exceeds your expectations. PBC Events believes that events are stories waiting to be told, and like master storytellers, we create experiences that allow your story to unfold in unexpected ways.
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