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Social media is now one of the most important tools planners and marketers can use to disseminate information about events and meetings, interact with attendees, solicit feedback, and create year-round engagement with a target audience. But its rise to prominence has prompted questions about how to effectively employ Facebook, Twitter, Instagram, and other such sites before, during, and after live gatherings. Here's a look at new strategies, tools, and tips from across the event and meeting industry.
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By Martha C. White Posted October 27, 2014, 7:15 AM EDT
We listen carefully to identify your goals and craft an event that exceeds your expectations. PBC Events believes that events are stories waiting to be told, and like master storytellers, we create experiences that allow your story to unfold in unexpected ways.